Independent analytics practice

Careful with evidence. Clear about decisions.

Instance Trackcore is a specialist consultancy for teams who sense that aggregate product metrics are leaving an important part of the story untold.

Portrait of an app analytics consultant

Led by the work

A small practice by design.

Your investigation is led directly by a senior practitioner, from question framing through trace review and decision workshop. Specialist engineering or research support is brought in only when the scope calls for it.

Our approach combines product analytics, qualitative attention and measurement governance. We remain independent of analytics vendors and recommend the method that fits the question and data responsibility.

Based in Carsgoe, serving teams across Great Britain.

Working principles

The standards behind the analysis.

Context before certainty

We preserve sequence and product conditions, and make limitations visible rather than overstate a neat answer.

Minimise by default

Individual-level access carries responsibility. We define purpose, sample carefully and exclude fields that are not needed.

Useful over impressive

Deliverables are built to support a decision, transfer understanding and leave your team able to continue.

Work with us

Start with one unresolved behaviour.

Arrange an initial conversation