The Instance Journal

Notes for teams reading between the metrics.

Practical perspectives on event design, behavioural sequences, responsible review and the decisions that product analytics should support.

Why averages hide the app behaviour you need to see

The median journey is useful shorthand, but product decisions often live in the sequences and exceptions it smooths away.

Good event data should retain meaning when read as a timeline, not only when counted in a chart.

Instance-level evidence can be valuable without becoming intrusive. Purpose, minimisation and access controls set the boundary.

A live product question?